Let's pretend you want to create an online media buzz for your business in September. Where should the buzz building steps of the marketing survey or polling process begin? It begins with a sound and seasonal idea that makes sense for September.
Want your next business news release to get more attention? Think like a reporter and jazz it up with a poll like the PR pros do.
When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.
Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.
To avoid seeing yourself as a social media wallflower. Simply reach out.
Social media is a wonderful tool for promoting a business or a brand: it's free, it's effective, it doesn't even take much time. However, the word "social" is there for a reason, which may give the introverted, wallflower types some pause.
If you want to promote your business via social media but you're not the bubbly life of the party type, is there any hope for you?
