Online the competition is usually a click away and stores are open 24/7. In this competitive economy, customer loyalty is a necessity to keep your multi-channel business growing. Tactics for cultivating loyal online customers can differ from cultivating them in a physical store sales channel. Web sales means speed. Online offers you the opportunity to instantly secure permission to speak with the prospect again.
It smoothly enables the first invitation to join your community at destinations such as Twitter or Facebook and immediately offers you the chance to provide a relevant incentive both to purchase now and make a second or additional purchase within 72 hours.
Want your next business news release to get more attention? Think like a reporter and jazz it up with a poll like the PR pros do.
When you are pitching a news release to reporters, it's very important to understand the reporter's needs - and the reporter's needs are not the same as yours.
Odds are you are writing a press release to promote something - a new book or a new product or a webinar or something else that you are excited about. Your goal in sending in a press release is to promote yourself.
Looking for expense relief? Consider moving in to Social Media.
The recession has dealt a staggering blow to businesses in every industry - but at the same time, the relatively new world of social media is offering some relief.
Avoid These Six Bad Habits or Risk Losing Customers In Droves
Businesses everywhere are discovering that Twitter is a wonderful way to find new customers, keep in touch with existing customers, keep an eye on the competition, network with others in your field, and find out what your customers are saying about them.
